Case Study: Management

Internal Code: MAS2101 This assessment relates to the case study on Amazon.com which can be found in your eText, pp. 573-585. You should use the material here (which relates to Amazon's activities from 2007- 2009), as a starting point, then do some further research to find out more about Amazon's subsequent strategic activity (via such resources as company reports and media announcements). Your case study must be presented in report format. Take an analytical approach to answer the following questions: 1. Explain Amazon.com's strategy during the period 2007 to early 2010. What do you consider to be Amazon's strategic capabilities? 2. Evaluate Amazon's diversification strategy. Develop and justify a strategy for Amazon going forward. 3. Produce (draw) a value chain for Amazon, clearly identifying its primary and support activities. 4. Given the foregoing analysis, identify the competitive position of Amazon and graphically map its position against its competitors. Explain the strategic behaviours that may allow Amazon to become sustainably competitive. You will need to substantiate your argumentation with credible academic reference materials. You must use five academic journal articles and other materials (i.e. books, websites and company reports) to substantiate your argumentation. Group participation Active participation in the collaborative group activities will play an important part in your preparation for this assessment. The activities presented in weeks 3-5 are explicitly designed to allow you to practice the analyses and model the types of responses that are required for your case study. The more you participate in these activities, the more likely you are to do well in the assessment.