Case Study of Ecotextil LC - Management Assignment Help

Assignment Task:

Case Study of Ecotextil L.C.

Ecotextil L.C. It is a relatively young company being only 7 years operative. Its activity is the production, distribution and sale of clothing made of Spanish fabrics and eco-friendly materials. It belongs to a new industry in the textile sector that has been booming in the last 4 years, so in their field, they are pioneers.

In the last 3 years, the growth has been exponential, they started their activity selling online, but 2 years ago they wanted to open stores in strategic points of the country; Valencia, Seville, Madrid, Barcelona and San Sebastián. In stores, they not only sell their clothes, but you can have tea, coffee or soda and eat some of the cakes, all of eco-friendly. They also have a library and experience room, where they explain the entire production process of their clothes, as well as broadcasting several environmental awareness videos.

In this moment of growth, they would like to sell their brand in other countries. Through a contact, they know a chain of ecological products stores very famous in Brazil. They have more than 70 stores, and it seems a good strategy to sell their brand there because this chain is present in several of the most important cities in the country.

Let's suppose that you are the founder of Ecotextil L.C., and you will have to meet with Leandro, manager of the chain of stores, to be able to agree on how the sale of the brand will take place in Brazil.

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