Case Study on Social Enterprise Report - Arts and Humanities Assignment Help

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BACKGROUND
NATURA COSMETICOS S.A. is Brazil ?s biggest manufacturer on cosmetics (cosmetics, hygiene and beauty sector). The company has its headquarters in São Paulo and employs more than 1.428.000 people, directly and indirectly (trough representatives/consultants). It was founded in 1969 by three supportive and dedicated partners to sustainable development: Antonio Luiz Seabra, Pedro Luiz Passos and Guilherme Leal.

During more than its 40 years of existence, Natura has never abandoned its commitment to sustainable development on all its operations. The organization understands that all the processes within the company (from raw materials to extraction, logistics, processing, manufacturing and packing)1 have an impact on the environment, and they share this responsibility trough all their supply chain partners, employers and representatives. CSR (Corporate Social Responsibility) is on top of their priorities.

 

NATURA ?S COMMITMENT TO SUSTAINABLE DEVELOPMENT
‘And what is the future, if not the fruit of our actions today, in the present?’3 The impact of the phrase above is what moves Natura ?s top management team, suppliers and representatives. Besides being recognized as the 19o most sustainable enterprise, it was also recognized as the second most committed business to sustainable development in the world4

. The concept of sustainable development may be described at it best as the United Nations described it: ‘... development that meets the need of the
present without compromising the ability of future generations to meet their own needs’5

 

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