Case Study Report – Current Innovative Trends in the Tourism and Hospitality Industry - Management Assignment Help

Assignment Task:

Task:

Assignment description:
When Covid-19 struck, it devastated economies around the world and brought the Tourism and Hospitality Industry to its knees. The UNWTO estimates that the international tourism industry will see a 60-80% decline. Nearly overnight, international travel restrictions meant that there were no international tourist arrivals to Australia. Except for essential services, all businesses had to shut. The people-driven Tourism and Hospitality sector was the hardest hit and since March 2020, many of these businesses closed their doors forever. Those that survived had to reinvent their business models to cope with the new conditions in order to compete and survive. Many think that applying new health protocols, market diversification, creating clean labels, promotion campaigns, and information apps, etc will build-up traveller confidence. Governments and organizations have to devise comprehensive recovery plans, rebuild destinations, and encourage innovation and investment to re-energize the entire tourism eco-system.
For this assessment task, you are to select one of the case studies and provide an analysis of the case.
Case Study 1: The future of travel in 2021 and beyond – from resilience to recovery
Copy and paste this link for the article. https://group.accor.com/en/Actualites/2021/01/travel-reportCase Study 2: Why food and beverage offers hope for an economic recovery that’s Made In Australia

• Copy and paste this link for the article.
• https://foodmag.com.au/why-food-and-beverage-offers-hope-for-an-economic-recovery-thats-made-in-australia/Case Study 3: The Future of the Cruise Ship Industry, Amongst Others
• Copy and paste this link for the article.
• https://fremantleshippingnews.com.au/2020/04/23/the-future-of-the-cruise-ship-industry-amongst-others/You may make use of any of the strategic management tools that had been covered during this semester. For example:
• Refer to the ‘Writing a Case Study Report’ and address as many of the points stated in the article. To be successful in analysing the topics related to the topic, you need to demonstrate academic curiosity and critical analytical skills by reading and making references to at least 5 articles.
• You may apply any of the strategic management tools (SWOT, PASTEL, Porter’s 5 Forces, etc) that were covered in this semester.
• Where applicable, explore and explain the role of Digital Transformation and other Technology in the plans for the future.
• Where applicable, make references to company’s application of the Business Canvas by addressing the 9 components.
• Where applicable, make references to elements of the Company’s Business Plan.
• Outline of the assessment task - Approach and Requirement:
• Warning and advice:
• There are many sources of information available on the internet. You need to avoid plagiarising other people’s materials – do not exceed the cut-off limit of a 20% similar score. If you do not understand the requirements of the assessment task, please ask the lecturer for clarification. If you need help with paraphrasing, please seek help at student services. If you have issues with time management, the best approach is to have a note book and list down the due dates of all Assessment task and start working on the tasks from the first day be adding snippets of content into the outline of your report.
• The approach to this task is as follows:
• Overview: Refer to the ‘Writing a Case Study Report’ that was uploaded in LMS. Research and identify a company that is in the Australian Tourism and Hospitality Industry as the basis of your Case Study analysis. The company can be from any one of these sectors: Restaurant, Accommodation, Airlines, Cruise, Tourist Destination.
• Introduction
• Identify the key problems and issues in the case study.
• Formulate and include a thesis statement, summarizing the outcome of your analysis in 1–2 sentences. (estimate 2 - 4 hours)Evaluation of the Case
• Outline the various pieces of the case study by applying the 9 components of the Business Canvass.
• Evaluate these pieces by discussing what is working and what is not working.
• State why these parts of the case study are or are not working well.
• (estimate 3 - 4 hours)
• Proposed Solution/Changes
• Provide specific and realistic solution(s) or changes needed.
• Explain why this solution was chosen.
• Support this solution with solid evidence, such as:
• Strategic management concepts from class (text readings, discussions, lectures)
• Outside research
• Personal experience (anecdotes)
• (estimate 3 - 4 hours)
• Recommendations
• Determine and discuss specific strategies for accomplishing the proposed solution.
• If applicable, recommend further action to resolve some of the issues. (estimate 1 - 2 hours)
• Criteria used to grade the report:
• Introduction: Your formulation and thesis statement is excellent. You have identified the key challenges and issues which were highlighted in the case comprehensively. (8 marks)
• Evaluation of the case study: Your evaluation of the case study demonstrates excellent understanding of the overall situation. You have evaluated the micro elements by discussing what is working and what is not working. Your application of the strategic management tools and other material shows excellent analytical skills. (14 marks)
• Proposed solution/changes: You have provided excellent solutions or changes that are needed with clear explanations of why you have chosen this solution. The explanation of strategic management tools and other material chosen to support the design of the solution is excellent. (10 marks)
• Recommendations: You have articulated specific recommendations which are relevant and it demonstrates excellent academic critical thinking and curiosity. (5 marks)
• Evidence of Appropriate Research: Outside sources are incorporated logically, insightfully, and elegantly. APA referencing used throughout is consistent and accurate and demonstrated ability to reference a range of both primary and secondary sources both in-text and using a reference list of at least 3 relevant references. (3 marks)
• Submission Instructions
• You must submit the report via Turnitin by Week 12 (Due 13th June Sunday by 23:55 PM).
• Feedback and marks will be provided via LMS within two weeks of the due date.
• Estimated Student Workload: 8-14 hours

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