Case-Study Understanding, Business Question and Objectives - Management Assignment Help

Assignment Task:

Executive Summary

In a single brief paragraph, summarise what you have discussed in this assignment, in particular:
• its importance to the organisation or project in question,
• chosen approach to analysis and its main outcomes, and
• recommendations.

1. Case-study understanding, business question and objectives

1.1. Background to the case
In a single brief paragraph, introduce your chosen case study. This can be an organisation of any type (public or private, commercial or non-for-profit etc.), any scale and any geographical location. It can also be a stand-alone project such as a start-up, community initiative or a social enterprise. Discuss also:

1. Its key products or services.
2. Market(s) it operates in.
3. Major issues and/or challenges it has to deal with at the moment.

1.2. Key organisational objectives and business question

Introduce a few most important organisational objectives of your case, and a very specific business question which your assignment will attempt to answer using data analysis.

Then summarise this discussion in the following Tables 1.1. This should include the identified objectives and what expected impact their attainment would make on business.

1.3. Data sources

The following should be elaborated on:
- Data sources which can help the organisation overcome some of the aforementioned objectives/challenges and achieve the above-stated objectives.
- Ways for the relevant data to be obtained, stored and analysed.
- The corporate rules of the data handling as well as ways for improvement of these rules to address the identified issues and challenges. This should include organizational knowledge sources and artefacts as well as the associated risk assessment.

2. Critique of a data collection instrument carried out in the context of the chosen case study

2.1. General evaluation of the data collection instruments
Critically evaluate essential approaches to data collection whilst considering their applicability to your case study. This discussion should be followed by a comparative table, which summarises this critical evaluation.

2.2. Selection of a data collection instrument for the chosen case study

Discuss how your analysis can be augmented by the application of data and its respective collection instrument.Justify its choice based on the discussion presented in Section 2.1. Generally speaking, the chosen instrument could be one of the following:
- Survey or interview which you need to design. In this case, discuss your data collection instrument.
- Survey or interview which was already designed previously. In this case, discuss what data collection instrument was adopted.
- Alternatively, you can use an automated design based on data held in an archive or database. In this case, you need to provide a few screenshots explaining how you have gathered this data. Perhaps, that was a code or script? Otherwise, at least a page-long snapshot with the respective records is expected.

2.3. Analysis of the chosen instrument’s strength and weaknesses

Analyse specific advantages and limitations of the chosen data collection instrument. As opposed to Section 2.1, do not discuss them in general terms but in terms of the specific instrument’s validity and reliability. As an example, consider the face validity, content validity, internal consistency and some other aspects of the instrument’s validity and reliability by applying some relevant tests.

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