CATEGORY X Case Study, Pricing & Promotion Strategies, Grow RSV With Business Planning Cycle - Business Assignment Help

Assignment Task

Background 

The CATEGORY X team are entering the business planning cycle and they need to determine what promotional strategy should be implemented in 2022
The aim of this promotional strategy is to maintain or grow RSV, hold retailer margin and grow SAPL Contribution
You have been given access to the weekly promotion data set for the last 3 years in the category (across 2 customers and multiple promotion/product groups) and have been asked to provide an overview of the promotional performance. 

Key Questions to Answer: 
What learnings should we take from changes to pricing and promotion strategies in the last few years? 
What would you like to see done differently in the promotional calendar next year? What would be the financial impact of your recommendations? 

In your answer, please consider the following: 

• How will you present the data back to your stakeholders? 
• What other data points would you like to see to help complete your analysis?
• Explain the analytical techniques you used to build up your recommendation
• What other tools would you recommend the business use to help improve the speed of decision-making? 
• How will you help the team to track progress to their strategy once we start 2022? 

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