Highlights
INTRODUCTION
The global pandemic has affected lots of industries and has disrupted economics for a long time. The industries that have been affected the most during the ongoing pandemic have been the airline industry, tourism industry and the hospitality industry, only to name a few. Rydges Hotels & Resorts, one of the renowned operators in Australia, has seen a decline in sales, loss of tourists customers and complete loss of dine-in experience. The report is based on analysing and implementing strategic thinking tools to recommend the business to overcome the current situation.
RICH PICTURE
The association of various stakeholders and their use of certain activities and technology has been reported. The change that is to be brought in the company deals with ideal management of the resources and use of modern approach towards a more sustainable future (Lee, Jeon and Lee 2018). Technology adoption, diminishing human control, and personalized customer service are key to the development of future growth and sustainability in the industry and Rydges.
CATWOE
Customers The customers to the change are the employees and the customers
Actors The actors in their case who are implementing the change are the management of the company.
Transformation process The transformation process will include a complete adoption of the new normal. Safety measures, protocols, hygiene, and social distance techniques will be used (Gilissen et al. 2020). Along with this, a significant amount of dependence will be on the process of the use of technology.
World View Most industry experts and the government have identified the need to revamp the industry and have declared serval aids and monetary help.
Owners The owner of the company also plays a significant role in the process as they give the ultimate green light to the change process.
Environmental Constraints The change that is proposed in the process is to take precautions against the changing environment of the world.
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