CCOM7312 - Corporate Communication - Shoprite Holdings - GCU - Heideveld Community - Business Communication Assessment Answer

Assessment Task:

CCOM7312 - Corporate Communication Assessment Answer

SECTION A: CORPORATE SOCIAL INVESTMENT STRATEGY

Question 1 
Shoprite Holdings would like to support GCU in its efforts to uplift the Heideveld community through a long-term sustainable corporate social investment programme. Create a realistic corporate social investment strategy for Shoprite Holdings and the partnership with Great Commission United (GCU). 

Question 2
The communication of the CSI implementation strategy is necessary for all stakeholders to be aware of CSI initiatives valued by the organisation. The most powerful communications make meeting stakeholder expectations apart of their corporate strategy.

SECTION B: DIGITAL COMMUNICATION AND SOCIAL MEDIA CAMPAIGN

Question 1 
In the new connected and technological realm that businesses operate in, it would be irresponsible for an organisation not to take advantage of the digital and social media platforms available to them. You are required to create a social media campaign that supports the CSI strategy created in Section A

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