CEO Brief Guidelines - Management Assessment Answer

Assessment Task:

Management Assessment Answer

Briefing a CEO or anyone who does not know an issue well is not easy, but it can be achieved by carefully constructing a sequence of relevant focused information. The aim is to produce an effective and influential document.

Your audience, the CEO, wants your brief to make life easy for them.

1. Think it through: First, clear writing requires clear thinking. Don’t just start writing. Set yourself, your CEO and your document up for success by carefully considering the issues and processes.

2. Design the opportunity: Second, what is the purpose? What question must you answer in your brief? What problem must be solved? Or, what opportunity must be grasped? What are the compelling reasons for a particular course of action?

3. Separate the material: The issue is the summary analysis of factor/s that are currently in play.

4. Cut out unnecessary information: Fourth, ruthlessly discard unnecessary information i.e. text and ideas that are associated but not relevant to your purpose. Often unnecessary information is excessive and irrelevant technical detail. Even if you are Australia’s leading expert on a particular topic is no reason to include everything you know in a brief.

5. Recommendations for action: Finally, recommendations for action are only meaningful if they are aligned to the purpose. Each action requires a separate recommendation.

Template
ISSUE:
The Issue should indicate the nature of advice being forwarded. It must be completely clear to the CEO from the Issue what they are being asked to consider.
BACKGROUND/DISCUSSION:
More detailed information about the subject of the brief that may assist the CEO.
• What is the situation that causes the issue be a concern now?
• What are the impacts of the issue? What is impacted by it?
• What are the risks or ramifications of not resolving the issue?
• What are the scenario models?
• What are the evidence based practice, policy or other changes that impact the outcome (i.e. cost)? What are the risks/benefits, resources etc. of implementing the changes?

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