CEO of an Australian Owned Luxury Perfumery, Fragrance Ambrosia - Report Writing - Management Assignment Help

Assignment Task

Prepare brief for the CEO of an Australian owned luxury perfumery, 'Fragrance Ambrosia' which intends to enter three foreign markets  in the not so distant future (2022/23).  Investigate the different markets by reflecting on your learnings throughout the course and identify key issues and make recommendations for consideration by the CEO.

The CEO has expressed interest to launch the Australian perfume brand  in Saudi Arabia, China and USA. You may choose either all three or two of the markets and prepare a report for the CEO. In doing so, consider the following as relevant to your chosen markets and make recommndations:

-Legal, economic, political & cultural environment
-Home and host nation relations
-Market entry, growth, barriers and enablers
-Staffing considerations in the foreign markets
-Marketing strategy
-Sustainability related considerations 
-Business forms
-Risk factors

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