Certificate IV in Real Estate Practice Communication Profiles - Management Assignment Help

Assignment Task

Assessment Declaration
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This assessment is my original work and no part of it has been copied from any other source except where due acknowledgement is made.
No part of this assessment has been written for me by any other person except where such collaboration has been authorised by the assessor concerned.
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prepare a report on developing a marketing and communication approach.
and is supported by:
assessment checklist
assessment feedback.
Review the checklist before you start the assessment.
Submission instructions On completion of this assessment, you are required to submit it online for marking.
You may submit this to your teacher if you are not studying online or unable to submit via the learning platform.
Ensure you have added your name at the bottom of each page of this assessment.
Submit the following document:
Part 1: Marketing and communication report.
It is important that you keep a copy of all electronic and hardcopy assessments submitted to TAFE NSW and complete the assessment declaration when submitting the assessment.
What do I need to do to achieve a satisfactory result? To achieve a satisfactory result for this assessment all questions must be answered correctly and all items in the assessment checklist must be marked satisfactory.
What do I need to provide? Computer with internet access, and Microsoft Office.
What will the assessor provide? Access to the learning platform as required (Learning Management System).
Due date and time allowed Fully online students should refer to their Training Plan for due dates, other students should refer to the Unit Assessment Guide for due dates.
The indicative time to complete these parts is approximately three hours.
Supervision This is an unsupervised assessment. Your assessor may ask for additional evidence to verify the authenticity of your submission and confirm that the assessment task was completed by you.
Assessment feedback, review or appeals Appeals are addressed in accordance with Every Student’s Guide to Assessment.

Specific task instructions
Scenario
You’re working for Azure Beach Realty Group (ABRG). ABRG is a small to medium-sized agency. Its operations include residential property management and sales. ABRG also has a small portfolio of commercial and industrial properties. Real estate operations are conducted in the same office where the property managers and sales staff can interact.
A complaint in relation to the marketing of the property, has been made by Theresa Nguyen whose property was under contract for sale by ABRG. Joe Fairmont, a former employee, was responsible for the marketing of Theresa’s property.
Theresa felt that Joe did not act in their best interests when marketing her property for sale. This included falsely claiming that the kitchen was new, retouching photos to reduce the height of trees at the front of the property, and not listing the features and benefits correctly.
You feel that this complaint could cause negative publicity for ABRG. To address this issue, you want to show your manager how an effective marketing and communication approach can be used to attract and engage potential clients and the community.
In Assessment 2, you’ll create profiles for the agency, yourself and a property, using different marketing methods for each. The profiles may be displayed on the company website or printed, so they may be written documents with photos, video with dialogue, or other appropriate formats.
Before you can create the profiles, you need to develop and recommend a marketing and communications approach to help you discuss your ideas with your manager.

Part 1: Prepare a report on marketing and communication
Respond to the questions below to write a report that discusses the marketing and communications approach.
For some answers, you may use your own workplace context and your own report structure or you may refer to the simulated real estate agency, Azure Beach Reality Group (ABRG). Include all your research references at the end of the report.
1. Introduction
From the scenario above, outline two expectations that the client believes Joe should have provided in relation to the marketing of the property. (30-40 words)
From the scenario above, identify and explain two breaches of ethical considerations which Joe made? (10-20 words )
List two risks the agency could face due to Joe’s poor marketing and communication practices. (10-20 words)
Identify two strategies that could minimise or avoid the above risks in the future. (10-20 words)
2. Justification
Complete the table to provide two purposes for each type of profile listed:
Profile type Purpose
Agency Profile Personal Profile Property Profile Why is it important to have a personal profile when trying to attract potential real estate clients, give at least three reasons? (60-70 words)
3. Considerations
Outline three general expectations of clients for each of the areas listed below. You may use dot points in your response. (approx. 20-30 words each answer)
When client deals with a real estate agency for any type of service (e.g. selling a property, looking for a unit to rent).
When agency markets clients property.
Discuss three general expectations that the community would desire from real estate agents. (30-40 words)
In the table below you have been provided with one ethical consideration.
You are to identify two other ethical considerations and two legal obligations. (You can use one of the examples provided in question 3).
Discuss, by explaining how your examples of two ethical practice considerations and two legal obligations relate to marketing and communication practices.
An example response has been provided. (30 – 70 words per row in table)
Ethical & legal considerations Explanation and example of how the ethical consideration relates to marketing and communication
Confidentiality The rules of conduct require agents not disclose confidential information from our clients while acting on their behalf. This principal must be applied when marketing property and discussing property at open for inspections. For example, family photos or other identifying items must not be included in advertisements. Personal details such as reason for sale, i.e. Divorce, must not be disclosed to potential purchasers during either an OFI or other discussions.
4. Marketing strategies
Using paragraphs, discuss market analysis techniques you should use as part of a marketing and communication strategy, for the following:
Creating profiles of potential customers and the environment e.g. socio-economic, political (how and why do we create profiles, why does the environment influence these profiles). (80-100 words)
Target market analysis (what is a target market, how is it used, what are the dangers of using target marketing). (100-150 words)
Analysing other factors that may affect marketing, including location, competition and opportunities. (Why and how do these areas affect marketing?) (50-100 words)
How can the above areas/factors assist us to create an effective marketing campaign? (50-80 words)
Using the table below, describe four different marketing and communication channels, three types and four purposes. The first one has been started for you, ensure you list three more types and purposes for the given example.
Marketing and communication channels Types Purpose

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