Highlights
Your Task
Your task is to write a 3000 word report drawing on the work you have done on the activities in the module, the presentation you created in your first assignment and the reading and research you have carried out. Your report will be going into detail about a business or organisation and its use of big data. The report will reflect the discussions, research and evaluations that you have undertaken into your choice of organisation. The report will provide detail on the principles and practical applications of the big data or big data sets within the business. You should also discuss the challenges of big data including understanding the validity of the data. Within your report you should also evaluate the professional and ethical requirements of the big data within that given business or organisation.
Student Information
The world of big data is a wide and complex one. For the second assignment you are required to further develop the subject / topic from your presentation in assignment 1 and discuss in more detail (than assignment 1) the themes & topics explored.
Throughout the module you have been undertaking a series of small formative exercises to demonstrate your ability to explore and analyse big data within the context of a specific organisation. This second assessment will use these activities to provide a critical evaluation of themes for big data within the organisation.
The second assessment is a report which should provide a commentary and evaluation of your chosen business/organisation and its use of big data. You should draw on the exercises and activities that you have undertaken during the module (including the first assessment) discussing the rationale for the subjects that you have chosen, why they are important (please refer to the literature to support your argument), what the principles/ challenges and ethical requirements.
The report should include the following headings:
Your introduction should include a summary of the main points that you will discuss in your report. Your report should outline the business/organisation you have chosen, the rationale and the main themes you have identified. Your introduction should be about 250 words in length.
The purpose of this section is to set your report in the context of a business or organisation. You should consider how the organisation is utilizing big data and the principles and practical applications within the context of their organisation. You should reference the type of data and the techniques used to maximise its value. This section should be approximately 600 words.
In this section you should critically analyse the challenges faced by the organisation within the use of big data. How have those challenges impacted the use of the data and also its potential effectiveness? What strategies have the organisation utilised to overcome these challenges? This section should be approximately 600 words.
Use of Big Data In this section you should give commentary on the strategic and operational use of big data within the given organisation. You should also reference the very nature of big data giving insight into the validity of the data and its usability. This section should be approximately 600 words.
In this section you should discuss any legislative, ethical and/or professional issues that have impacted the business or organisation. This section should be approximately 600 words.
In this section you should summarise your findings and consider what opportunities there are for future research. This section should be approximately 250 words.
These should be to Harvard standards (not included in word count but should be between 6 and 10 references)
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