Challenges in expansion of small scale business - Research Report Assignment

Internal Code: MAS3828

Research Report Assignment:

Patel hair and beauty salon is an easy choice for men and women. Its located in Sandra Rise Shopping Centre 4 2 Sandra Blvd, Clyde North, VIC 3672. It provides quality services, the range of services includes beauty and hair services mainly haircut, colouring, straightening, foiling, facial bleach, waxing. It provides a special discount to pensioners upon all services. All these services are provided by professional and dedicated staff. Its objective is to provide a professional, still focusing on providing its clients relaxed atmosphere where both clients and staff can enjoy their time in the salon. Patel beauty salon is expanding itself but facing problems as how to establish itself and give healthy competition to others in Cranbourne market. Questions: 1) How can we expand in view of the local competition. 2) What are the different factors for expanding the small-scale business? 3) How to balance the cost of expansion and demand for products? 4)What are the trends which can be adopted to promote Indian beauty product in the international market? 5)  What is the demand of people, who want to experience Indian beauty products and services?