Change and Innovation at Harvey Norman Report Writing - Management Assignment Help

Assignment Task:

Task:

Abstract

The contemporary challenges in the business have forced the companies to employ state-of-the- art technology for attaining competitive advantage. The swift changes in technology have provided organizations across the world to innovate. This report was based on understanding the changes that take place within an organization in association with innovation and the role of effective leadership. In implementing it.

It was found in the report that how internal as well external force affected the change in Harvey Norman company which is based in Australia. It also discussed how the company expanded itself geographically and what all challenges it had to face. Change can be described as an effort that comprises of actual physical transformations in relation to operations and distinct emotional stimulations. The report looked into various challenges and issues faced by Harvey Norman in its geographical expansion. Some of the relevant recommendations have been provided based on the issues being faced by it.

Introduction

Harvey Norman is one of the Australian-based public organizations founded in the year 1982 which mainly deals in the franchise, integrated retail and property, and digital enterprise (Stockport, 2006). It grants franchises to all the independent proprietors based on under three key brand names: Domayne. Harvey Norman and Joyce Mayne. The shares of the company are trading at Aus$5.11 which gives the organization a market capitalization of £3.65bn. The revenues of the company have enhanced by 27% making it A$2.28 billion. The division of financial services of the company offers credit services to consumers, third parties, and franchises.

Literature review

Change, quality, innovation, and creativity are some of the familiar notions which are associated with the changes taking place in an organization (Bucciarelli, 2015). Change can be described as an effort that comprises of actual physical transformations in relation to operations and distinct emotional stimulations (Agbim et al., 2013). There have been multiple theories and related concepts that have been evolved in order to handle the issues of complex societies and to significantly enhance the organizational structures.

Discussion

The key changes in Harvey Norman took place after six years of its establishment when the locations of the retail stores extended beyond New South Wales. The geographical expansion of the company's retail outlets can be considered as a developmental change that engaged the company is doing more and better than before. The changes in Harvey Norman were driven mainly by external forces like customer needs and opportunities in developing countries (Lim et al, 2020). The internal driving forces that led the expansion of the company involved managerial aspirations, organizational growth, and pressures for enhancing performance.

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