Change Management Plan - Samson Media Case Study - Management Assignment Help

Assignment Task:

TASK SUMMARY:

There are four parts to this assessment: 

Part A – You are required to review the case study provided below then conduct and analyse research on change management.

Part B – You are required to develop a change management plan.  

Part C – You are required to submit your change management plan to your assessor.  

Part D – You are required to participate in a change management meeting with the CEO of Sampson Media (their assessor) seeking feedback and approval for your plan.

CASE STUDY

Samson Media is a publisher of several upmarket fashion magazines. It has strong links with a number of high profile fashion houses whose products are featured in the magazines and also provide a significant source of advertising revenue. Readers of the magazines are predominantly 35 – 54 year old women. Readership has fallen over the last two years. This is due in the most part to due to competition from a range of other fashion magazines and consumers switching to digital media. Due to the decline in readership, profits have fallen by 20% and there has also been a fall in the share price. As a consequence, a new CEO, Amir Johnson, has been appointed. Amir was the former Marketing Director for a well-known successful media business that included a national newspaper, magazines and a subscription television channel. The success of this business was based on targeting lower income groups and its publications are focused mainly on sport and celebrity gossip. They were also successful because they were able to undercut its competitors with low prices, enabled by a ruthless approach to achieving high levels of efficiency. 

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