Changing Macro Marketing Environment - Evaluation of the Macro-Environment - Management Assignment Help

Assignment Task :

Marking Criteria The purpose of this assessment task is to gather and manage information to provide an organisation a clear understanding of its competitive-market
environment. This situation will assist the marketing manager in decision-making in regard to the organisation's strategic marketing planning.
Each student is to choose a local (i.e. NOT a multi-national corporation) organisation operating in the Australian market and conduct four competitivemarket analyses in relation to that organisation. (Students are recommended to choose an organisation of which they are/have recently been a customer.)
The four competitive-market analyses include:
1. The changing (macro) marketing environment;
2. Customer analysis;
3. Competitor analysis; and
4. Understanding the organisational resource base.

Practical application of theory, including demonstrating understanding of the purpose of each market analysis  Four competitive-market analyses are to be completed for the chosen business organisation.
For the work to satisfactorily apply theory it must demonstrate an understanding of the concepts and frameworks outlined in the four chapters that relate to the four
analyses (Chapters 3-6).
Careful choice of organisational information sources is critical. Students should consult a range of contemporary sources (e.g. company annual reports and media
commentary on the organisation and the industry sector within which it operates,

Part 1 will be marked against the following criteria:
Depth and relevance of analysis, and Research and analysis provides an up-to-date evaluation of the Macro-environment.  

Part 2 will be marked against the following criteria:
Depth of analysis, research and analysis provides an up-to-date evaluation of an organisation’s competitive marketing environment and professional written expression 

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