Cherry-Picking Bits of Information - Management Assignment Help

Assignment Task:

1. Your article will set the parameters and provide important information for the conference workshop, it should stimulate discussions, provide a common language and ensuring that the workshop is focussed, on task, and productive.
2. Bernadette has asked that you do a PowerPoint slide with a title and the 4 workshop questions [you will save this slide as a JPEG image and include the slide as the banner for your article. Your PowerPoint should be creative.
3. Participants at the conference workshop will be asked to read the article and consider the 4 workshop questions prior to the conference. Hint:  You may take inspiration from the 4 marketing quests and/or the 9 objectives of marketing practitioners helpful when crafting the workshop questions.

In the past, some students have eroded marks through:

• discussing an example in great detail and neglecting the unit material
• restating the unit material rather than demonstrate an understanding and application of the unit material
• reflecting on and presenting their own opinions rather than providing evidence that they have studied and can apply the unit material 
• cherry-picking bits of information rather than providing a more holistic viewpoint
• not devoting sufficient time to ensure quality work 

The first task is to read and study the marketing concept [e-book] up to the end of section 1. At the end of each module are a series of reflecting and review questions these will provide guidance. Students may like to read the activity 4 university friends catch up to gain an overview of the organization [ see - Bernadette and Neil]
Students must demonstrate that they have studied and understood the unit material; furthermore, students should endeavour to capture and maintain the reader’s attention through an interesting and well-written article.
The nature of the article and the purpose dictates that it will be less formal than an academic essay, however, the scenario and the objectives have been chosen to allow students to demonstrate their knowledge. Quality is essential. Although formal referencing is not required, identifying sources will increase the article’s credibility. For example, you may say ‘according to an article in the Harvard Business Review…’
The CCSS marking guide should be considered. The marking rubric will include:
Content: The degree to which the student has provided evidence of a holistic understanding of the marketing concept, a marketing philosophy, and a marketing culture 
Context: The degree to which the student has demonstrated an ability to apply the knowledge of section 1 to a business [25% marks].
Synthesis: The degree to which the student has incorporated the knowledge components within section one into one clear and concise overview of the philosophy of marketing 
Structure: The degree to which the student has constructed their assessment to address the learning objectives in a logical and readable document [25% marks].

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