Chocolate Confectionary - Internal Evaluation - Report Writing - Management Assignment Help

Assignment Task:

Element 010 Title: Group Presentation (50% of the marks)
Task: Your task is to prepare a 15 minute company and market situation analysis group presentation for a company of your choice operating in the Chocolate (confectionery) industry, addressing the brief outlined and to be submitted in week 9 on Friday 20th November by no later than 2pm via Turnitin.

Please note that due to the covid 19 situation, you are expected to submit individual student-group presentations only (i.e., each student prepares/ submits their own presentation).

You will be required to upload an individual audio or video recording and any supporting materials (e.g. presentation slides) for the oral presentation you are due to give. You may work remotely together but must record and submit individually.

Element 010 brief:

94% of adults in the UK eat chocolate, with 3 in 5 (61%) eating chocolate more than once a week. The emotional links of chocolate play a key role, with craving being a main reason for eating chocolate throughout the day and relaxing/de-stressing being a main reason for eating chocolate in the evening (Winthur, 2018).

Premiumisation remains to be a key market trend in the chocolate confectionary industry (ibid). The incorporation of additional flavourings, use of natural sweeteners or focus on cocoa content and origin can help achieve the premium perception (Hopping, 2018; Winthur, 2018). These trends are also useful tools for working towards the PHE s 20% sugar reduction target to be reached by 2020, in order to avoid measures such as promotion bans or an extension of the sugar tax currently restricted to carbonated drinks (Winthur, 2018).

Some of the sub-markets in the chocolate industry are as follows:

Chocolate confectionary
Chocolate assortments
Seasonal chocolate
Chocolate biscuits
(Store cupboard) Chocolate cakes and cake bars
Cocoa powder
Chocolate drinks
Chocolate chilled desserts
Chocolate ice-cream
Chocolate spread
Cereal bars
Some chocolate manufacturers also provide services in the form of factory tours / attractions, or have their stores / e-commerce sites.

Element 010 marking criteria:

Internal Evaluation (100% of the marks) Internal analysis of the company, to include the analysis of:
- The consumer perceived value of the chosen chocolate brand- The motivations of the key consumer segments in the brand s portfolio and how the company has adapted over time (from the company’s launch until modern day) to meet the needs of these segments- A product or service marketing mix evaluation of the company (whichever is more appropriate to the company)- A sustainability analysis of the company

Element 011 Title: 3,000 word report (50% of the marks)
Task: Focusing on the same chocolate confectionery brand of your choice, your task is prepare a 3,000 word report to analyse the external environment of the company, identifying opportunities in the UK market that they can act upon - as well as the threats that they need to avoid - finally proposing a new (or modified or extended) product or service for the brands portfolio. Submission deadline: week 12 on Friday 11th December by no later than 2pm via Turnitin.

Element 011 marking criteria:

External Evaluation (60% of the marks) External analysis of two of the sub-markets within the chocolate industry (use the brief to help you identify these sub-markets). Using appropriate marketing models, such as PEST, Porters Five Forces- Benchmarking, competitor analysis.
Recommendation (40% of the marks) Taking into account the internal and external analyses conducted, recommend a new product or service (or modification/improvement or expansion of an existing product/service) for the company. Using appropriate marketing models such as SWOT, product portfolio analysis.

Discuss the following:
- The justified details of the new proposed product/service- The opportunity this is responding to- The target market- The marketing activities best suited to reaching the intended target audience/s and how it will make the product or service relevant to society today.

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