Highlights
Purpose
The purpose of this assignment is for students to gain a deeper understanding of the nature, impact and implications for companies which are facing global economy pressures in the industry using the theories, principles, and analytical methodologies in the international strategic management.
Description
Choose a business story from the current business press (e.g. Financial Times, Wall Street Journal, Financial Review) that involves a firm or an industry responding to major global economy pressures. Provide a comprehensive review of the issues involved in the story, and then analyse the strategic significance of the story to the firm and the industry in a global setting based on the conceptual perspectives introduced in the course. Formulate recommendations for the organization to move forward.
Students are also required to provide a verbal explanation (Viva Voce) for their analyses and recommendations.
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