Chosen Business is Langham Sydney - Management Assignment Help

Assignment Task

Task Description
a.       This is an Individual written Assessment and it’s a continuation of your assessment 2, on the same chosen business. You are not allowed to change any report business at this stage.
b.       Based on the SWOT analysis, from the listed 5 weaknesses, identify two critical strategic issues relevant to the organisation. Marks are based on the strength of the argument concerning the criticality of the two business issues, i.e., why are these issues critical to the chosen business?
c.       In the next part, the student will work creatively to suggest optimal solutions for the two issues identified in the previous section of this report. These solutions should be briefly explained: not just as bullet points.
d.       The Student will then select one solution for each of the issues and justify why the solution is strategic to the organisation and explain its implementation and implications for the brand image of the organisation and the company’s triple-bottom-line (profit, social, environment).

Assessment Criteria
Students should demonstrate the ability to:
1.       Make appropriate use of the concepts of strategic management in written forms.
2.       Clearly demonstrate linkages between factors in the internal/external environment and proposed future business strategies.
3.       Propose and justify a clear set of future strategies for a current real-time case organisation.
4.       Analyse the business environment and conduct a stakeholder analysis.
5.       Assess the strategic position of existing tourism and hospitality enterprise, taking into account socio-cultural, economic and sustainability influences.
6.       Communicate complex information clearly and succinctly in written form.
7.       Develop a strong, credible argument.
8.       Demonstrate research skills and the use of appropriate strategic management literature.

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