Chrysler Case Study - Management Assignment Help

Assignment Task

COMPANY - CHRYSLER

For this assignment, students are expected to evaluate a company’s sustainability performance.  This assignment, done by all students individually, is a prelude to the final group project where students will provide consultant advice on how a small company (in the same industry as the company they are examining in Assignment #1) can succeed using an embedded and transformational strategy.  With this goal in mind, this first assignment is meant to ensure that students are aware of the social, ecological, and economic issues relevant to an industry, those forces that make sustainability very difficult to adopt, and the existing sustainability performance of a company in the industry.  Students will have the opportunity to sign up for a company from the list below in Table 1 early in the semester.  The breakdown of the assignment is as follows:

Social/environmental Issues: Students must identify three relevant sustainability issues associated with the industry their chosen firm is in.  They must explain why these issues pit the interests of businesses operating in this industry against the interests of society.  This will require some reflection.  Taking a look at your chosen business' website and CSR reports will help but it is unlikely your only source.  Ultimately, you want to ask: “what are the top negative externalities that this industry is known to create”?  Are they all ecological?  Are they a mix of social and ecological?  Economic?  Whatever you choose, I should see a justification on why these are particularly relevant and important. 

Students must identify any cognitive, normative, and regulatory forces that explain why mainstream companies resort to a denial, defense or, at best, an isolated strategy.
Students must also identify how their chosen company contributes to these forces (e.g. through the influence on government, marketing, setting industry standards, etc.).
Performance: Students must then assess the performance of their chosen company.  Specifically, they must assess the company’s response to the three issues identified in part a.  A key resource for you will be the companies’ sustainability or CSR reports which should be available on company websites. 

Report presentation: This includes quality of writing (e.g. grammar, sentence structure), proper use of citations, and the professional nature of the report.

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