CIM Level 4 Certificate in Professional Marketing - Report Writing Management Assignment Help

Assignment Task:

This assignment has been developed so that it can be applied to organisations of all sizes  and sectors. Where candidates feel that applying the assignment to their organisation  requires taking a creative approach to the concept and theoretical principles explored, this  is acceptable following discussion with their tutor. Where this occurs, the approach taken  and the reasons for that should be outlined within the organisation summary.  

Themes 

As a Marketing Executive, you have been asked by your manager to plan a campaign to  deliver results for the organisation. 

Theme 1: Acquiring new customers 

Your manager has asked you to plan a campaign that will successfully acquire new  customers. This acquisition may be achieved by penetrating existing segments of your  market or by targeting new market segments. 

In your assignment you will therefore need to consider the analysis and preparation that  is required to ensure that your plan will be effective in reaching new customers. You will  then need to develop the detail of your plan, making it clear how its elements would  reach new customers. Finally, you should state how the campaign can be monitored and  evaluated in terms of its aim of reaching new customers. 

Theme 2: Retaining customers and building loyalty  

Your manager has asked you to plan a campaign that will successfully retain customers  and build their loyalty. This loyalty could be achieved by minimising the loss of customers  to competitors, increasing the frequency and size of customers’ purchases, or other  means of optimising the lifetime value of those customers. 

In your assignment you will therefore need to consider the analysis and preparation  required to ensure that you understand the customer’s existing relationship with the  organisation. You will then need to develop the detail of your plan, making it clear how its  elements would retain customers and build loyalty. Finally, you should state how the  campaign can be monitored and evaluated in terms of its aim of retaining customers and  building loyalty. 

Theme 3: Building brand reputation  

Your manager has asked you to plan a campaign that will successfully build the brand  reputation of the organisation (or the brand reputation of one of its products/services).  This may be approached by considering a particular brand challenge, or a broad aim to  build a strong reputation in a competitive market. 

In your assignment you will therefore need to consider the analysis and preparation  required to understand the organisation’s existing brand reputation, and any opportunities  or challenges that this presents. You will then need to develop the detail of your plan,  making it clear how its elements would build the brand reputation. Finally, you should  state how the campaign can be monitored and evaluated in terms of its aim of building  brand reputation. 

Theme 4: Changing user behaviour  

Your manager has asked you to plan a campaign that will successfully reach users of the  organisation’s products or services and encourage a change in behaviour. This may be  reducing negative behaviour or encouraging positive behaviour that has a benefit to either  the user or the organisation. 

In your assignment you will therefore need to consider the analysis and preparation  required to understand the behaviour of the organisation’s customers/clients/users, and  the background to the desired change in behaviour. You will then need to develop the  detail of your plan, making it clear how its elements would encourage the change in  behaviour. Finally, you should state how the campaign can be monitored and evaluated in  terms of its aim of changing user behaviour.

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