CINP 912: Marketing For Nonprofit Organizations - Research Assignment Help

Internal Code : 1AAHFF

Marketing For Nonprofit Organizations Research Assignment Help

Task: Special Interest Research Assignment The purpose of this assignment is for students to examine a current topic of interest related to nonprofit sector marketing in more detail. This assignment is worth 25% of your course grade. You may choose your own topic, or select from the following:

• Using Social Media
• Digital Marketing
• Cause-related marketing
• Working with private sector
• Marketing for "small shops"
• Marketing to recruit volunteers
• Market research
• Advocacy Students

will conduct a focused review of literature and identify 3 -5 recent sources. Sources might include scholarly books, academic journal research articles, public policy documents published by government agencies, on-line publications, magazine/newspaper articles and/or other relevant sources. 1. Brief Report  Submit a succinct  report on the topic. The report should include the following elements:

• Introduction and definition: What is the topic and why is it of interest?
• Review of key findings: Briefly summarize the sources that you have identified from your
• research. Identify 3 key findings about the topic and discuss.
• Professional application: Comment on the implications of your research for nonprofit marketers. How has your thinking changed about the topic based on the research?
• Bibliography: List the references you consulted for the report using APA style.

2. Short Presentation To be scheduled in Weeks 5-9. Throughout the term students will provide a 3-5 minute presentation on their findings to the class. Details on the requirements for the presentation will be shared in class.

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