CIQGM704 - International Marketing Management - Management Assignment Help

Assignment Task

International Marketing Management
This module is designed to expose and help the students to gain an awareness of the various aspects of marketing in a global context. Understanding of contemporary theories and their applications in the research field of international marketing and management that provides the students with an opportunity to understand the global marketing environment and its application for originality in developing, applying and implementing ideas in the areas of international management and international marketing. It’s also helps the students to evaluate and identify the factors that help develop appropriate market entry strategy combined with product development and promotion internationally

Learning Outcomes
LO1. Analyse the changing business environment(s) globally and how they pose challenges to marketing management functions in organisations.
LO2. Develop marketing plans with application of appropriate marketing models, tools and techniques.
LO3. Evaluate the processes involved in brand management and how they influence consumer behaviour
LO4. Evaluate the skills set needed as a creative marketer to launch new products/services in a dynamic global marketplace.

Expectations
Materials Access
All learning materials are provided in the form of a module kit and can be accessed from the Learning Management system (LMS)

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