Highlights
Learning Outcomes:
Your report should include the following aspects:
Executive Summary and Introduction. (5 marks)
Focus on the relationships between strategy, stakeholder expectations, and organizational performance, choosing a theory of strategic management to explain those relationships and expectations. Justify to the Board why you settled on this approach rather than some other one. (12 marks)
Identify and evaluate the impact of external factors on strategic management in international context, particularly economic, political, and cultural factors. (12 marks)
Based on the analysis of the environments (internal and external) use relevant tools and formulate a new strategy to face the challenges and meet organizational objectives. Critically evaluate the strategy and justify why this is the best way forward. (12 marks)
Explain how your business strategy encourages and supports innovation and change, and evaluate your strategy against competing strategies based on its contribution to the success of your organization. (12 marks)
Develop an implementation plan for the strategy you have developed and document how your plan will fulfill major stakeholder expectations. (12 marks)
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