CIS 7029 - Social Media Analytics for Business Report Writing - Branding - Netlytic - Marketing Assessment Answer

Assessment Task:

CIS 7029 - Social Media Analytics for Business Report Writing Assessment Answer

Outcomes

On successful completion of this module, students should be able to:
•    Demonstrate an understanding of concepts underlying social media analytics and be able to apply them appropriately in a business setting;
•    Critically evaluate and implement specialist technologies to harvest, analyse and visualise “social data” from individuals to corporate perspectives;
•    Synthesise and apply social analytics and appropriate techniques on social information;
•    Critically evaluate, design, prototype and implement social media applications and visualization for business storytelling.

Task 

Social Media Analytics Assignment 

Select an organisation of your choice who has a presence in different types of social media streams. Develop a proposal for a brand extension (Company/Product/Service), supported by evidence from social media. The proposal should include at least three themes.
•    That provides support for the proposed brand extension, with each of the themes supported by at least two substantiating sources from social media. 
•    The social media sources can be quotes, pictures, videos, or raw data Each source should provide valuable insight or information to your proposal. 
•    Netlytic is a good source of insights. Search for keywords on Netlytic, including the brand, competitors, and brand-related trends 
•    The assignment will be evaluated both on interpretation (support for the proposal, appropriateness of social media sources, insight) and on presentation (writing style, editing, clarity, and attractiveness). 
•    Typos, spelling errors, sentence constructions errors, etc., will lead to a loss of points. Be sure you read all directions carefully, or you will lose points. 

The following outcomes are expected:

1.    Present status and the brand strategy with the current positioning of the company / Brand with competitive brands.  
2.    Analysis of the present status using the data gathered from Social Media Platforms and present in visualization formats.                   
3.    Identify your goals for your branding strategy  
3.1 Definable, measurable goal that your social media strategy is going to try to help your company/brand                     
3.2    Describe content that is ideal for each platform and your plans to generate it (where will inspiration come from, what will be reliable sources for you to draw on for this content, etc.)                           
3.3    Who is the target audience for each platform (audience & influencers)? What type of content will you post? Who is going to respond?            
4.    Explain how does your branding strategy going to affect the brand value, Sales or any other areas of the organisation.                         
5.    Suggest a future direction of the brand and how to associate new technologies (AI, Virtual Reality, Augmented Reality etc.)                     
 
 

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