Highlights
Introduction and scenario
Project management is defined as the activities and tasks that are undertaken to ensure that the project is undertaken effectively. Project management is important in ensuring that the project is able to achieve its objectives within the stipulated time and cost while considering the quality of the project at the same time. The project scenario in the case is for ABC where the project will undertake the development of the online shopping website for the company in order to boost the sales volume and generate online sales. The project would be helpful for the company in a number of ways. It would ensure that the company is able to cater to the growing number of online customers. Along with this, the project would also ensure the improvement of the store image where it would also ensure the engagement of customers. In addition to this, this would also ensure brand recognition by the end customers and add to the reputation of the company.
Specific project management life cycle
The project management life cycle highlights the ways in which the tasks to activities that are a part of the project are undertaken. In this respect, the project management life cycle for the project scenario as described above can be divided into four of the key stages that include initiation, planning, execution and lastly the closure. The project would begin with the identification of the problem that the store is facing which is the fall in the sales volume due to shift in customer behavior towards online buying. This phase would further highlight the project objectives along with the deliverables of the project.
In the next phase of the project life cycle, project planning would be done. In this phase, the project estimate budget would be done where the amount of funds that would be spent on the project in order to maximum return on the investment would be determined. The phase would also provide for the risks that are associated with the project in respect to the website failure and non-working of any of the functionality over the website. Any kind of potential quality roadblocks on the project would also be considered in this project phase. Furthermore, the next phase in the project life cycle is the project execution where the project would be actually implemented. In this project phase, the project tasks would be created and the project workflow would be organized. Along with this, the team members that are involved in the project would be briefed with the task and the roles and responsibilities that they would be playing while working in the project. In this phase of the project, the quality of the work where the website would be monitored. In the last step of the project management life cycle, the project will enter the closure phase. In this phase, the project would highlight the final deliverables of the project where the project resources would be released and the success of the project would be determined. This project phase would highlight the project performance along with the performance of the team. In this phase, the project would also ensure that the project tasks are completed and no ends are remaining loose. The project of developing a new online website for the store of the ABC company would be undertaken in the above-highlighted phases where this will highlight the project management life cycle of the given project.
ABC company is one of the oldest company’s in the United Kingdom and is aiming to cater to the growing needs of the customers in the area of online shopping. In this respect, the company is planning to create a new online shopping portal under its own name to cater to the needs of such customers and thus shift to online marketing as well. The company has been facing a fall in the sales volume in the past few years where it has been evaluated that people are preferring to shop online as it is more convenient for them considering their busy daily routine.
The new online shopping site would help the company in offering the products and services on the online store where customers can directly od to the website and shop for the desired items. The aim of the project is to highlight the project scenario related to IT project as applied in a company. The following paragraphs will provide details of the company and the project along with some of the expected benefits along with the expected limitations. In addition to this, the project would also cover the creation of a mobile application for the customers. The application would be available for the android and the iPhone users and can be downloaded by them at any time. As a part of the IT project for the store, the mobile application will help the customer to browse the online store of the company while selecting the required items and further placing the order for the same.
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