CIS7029-Social Media Analytics for Business Report - IT Computer Science Assignment Help

Assignment Task

Task

The Research Paper on Social Media Analytics for Business in Education

Learning Outcomes
This assessment of research paper is designed to demonstrate a student’s completion of the following Learning Outcomes: 
1. Demonstrate an understanding of concepts underlying social media analytics and be able to apply them appropriately in business settings;
2. Critically evaluate and implement specialist technologies to harvest, analyse and visualise “social data” from individuals to corporate perspectives;
3.Synthesise and apply social analytics and appropriate techniques on social information;
Critically evaluate, design, prototype and implement social media applications and visualization for business story telling.
This module assessment provides opportunities for students to demonstrate development of the following EDGE Competencies:

ETHICAL - Critical understanding of the importance of ethical, social, cultural and legal agendas in social media analytics. 
DIGITAL-  Advanced digital skills for the fourth industrial revolution: social big data harvesting, visualisation and business story telling.   
GLOBAL - International horizon and benchmarking for social media analytics corporate specialist software (Tableau) and Python programming knowledge. The assessment involves creating online Tableau visualisations on Tableau’s cloud system to be shared with the world and as a continued portfolio for students. 
ENTREPRENEURIAL - Use students’ creativity to solve business and/ or public problems and spot social media entrepreneurship opportunities. The in-depth social media skills and Tableau Public visualisations are parts of the assessment to develop entrepreneurial characteristics. 

Assessment Requirements / Tasks 
There is ONE assessment components (WRIT1) you must complete for this module with a total of 100% weighing, supported by a zip file of original evidence to construct the research paper. 
The chosen subject of the research topic must be around Social Media Analytics of a business of your choice, within the sector of Education (choose ONLY an organisation or comparative two organisations in one sector)

The subject of the social data scrapping, results visualisations, analysis and discussion are left for the student to choose.  For examples (and not limited to):  

• You could scrap for keywords related to some educational corporate social data, e.g. a school of a university of your choice on its corporate website and look for public / students / staff experiences or views for analysis.  
• You could scrap for keywords related to some public data about education sector on Twitter, e.g. a tuition centre, an e-learning company or a second language learning centre of your choice and look for public perceptions, market trends or brand monitoring. 
• You could also harvest overall sentiment towards an international brand or a global educational technology company or multi-national education organisation and provide data analytics and visualisations for a business story telling. 
• Any social media analytics topic of your own choice (within or beyond education sector), i.e. the company you worked for is recommended to understand the insights of social data from your work experiences.  However, you MUST communicate your original idea with your tutor to get endorsement of suggesting topic outside the preferred business sector. 

You are required to write a research paper based on your practical project for this module. The paper should contain rigorous evidence and references from the primary (your own effort of social data harvesting) and/ or secondary data collection (third-party available dataset or current literatures) you undertook.   

Research Rationale and Motivation
As part of practical research in this module and learnt from the weekly studios, you will be harvesting a suitable dataset using the relevant tools, i.e. Tableau, Python, Facebook or Twitter API or third party Tool(s) and extracting relevant information from the results.  

Therefore, you should start your paper with the motivation or rationale of your research, especially the business aim of your project. The design and approach of your project such as the reasons for the choice of social web harvesting, scope for strategic or tactical decision making, business values, public interest, marketing campaign, product reviews, branding and marketing, customers’ preferences or other etc. 

Research Tools and Methods
You need to discuss your research into suitable tools and/ or APIs and the justification for your choice.  Based on this, you should then document the design of your project and show clearly how your research project communicates with any third-party service or API. 

Results and Visualisations
You should discuss the results with necessary business or social implications and relate that back to the motivation or rationale of your social media project. Visualisation is very important, so the report should also contain suitable visualisations for your business storytelling out of the social data you collected. 

Limitations and Implications
In addition, project limitations and recommendations are desirable. 

Conclusion and Appendices
Finally, draw a conclusion with key results to nicely conclude your web harvesting research. 
You are encouraged to compare various technical tools and techniques to demonstrate the social media analytics skills you have learnt.  

You can implement your social web harvesting research project using any suitable language / technology / third-party tools you see fit.  You can hard-code queries or you can provide a suitable front-end where users can enter search keywords. In addition, you can show the results in any suitable form, e.g. tables, various forms of innovative graphs or information overlaid on a map.  The final visualisation is required to be published on Tableau Public and include the link and evidence in the paper as Appendixes. Alternately, you must submit the Tableau project file. 

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