Clethan Clothing Case Study - HR Processes at Clethan Clothing - Business Assignment Help

Assignment Task:

A Case Study 

This case study presents a number of issues in the fictional organisation Clethan Clothing 

You should read through these materials and write a report of 1,500 words with the title 

A Business Report to optimise the delivery of HR Processes at Clethan Clothing 

You can make reasonable assumptions about Clethan Clothing and the HR function. 

There are further instructions in the coursework brief. 

Introduction 

Clethan Clothing is a global clothing organisation in the fashion industry. It has approximately 9,000 employees and a mission of providing good quality clothing at a fair price. It has a presence in every region globally. 

Primary products are:- 

• Men's casual wear- unbranded and wholesale 

• Women's casual wear – unbranded and wholesale 

• Men's workwear 

• Women's workwear 

• Children’s schoolwear. 

• Clethan Urban 

Clethan Clothing Values and Mission 

We do a good job so you can too 

• Value for money
• Durable and robust clothing
• Exceptional level of customer service
• Complete clothing offering from top to toe 

HR team. 

Clethan Clothing has a strong HR team at its regional headquarters in India. However, the Chief People Officer (HR Director) Jess Fielding has just returned from a long period of illness. The HR team is in some disarray and needs to take a step back and consider how they can develop and engage the human resources in the organisation. 

The team has focused on centralised processes and has had less of a presence in the regional centres. In particular, local production centres and also local sales and marketing organisations have been somewhat neglected. This has led to a lack of integration of HR policies across the organisation and a reduction in engagement and development as a result. 

Your role 

Your role in this case study is that of a generalist HR officer. You have a projects-based role and work closely with Jess supporting on projects and specific tasks as and when she asks you.

Issues in Marketing 

Performance Management in Marketing 

Introduction 

Jarka Cuperova, the chief marketing officer has some concerns about the performance levels in marketing. The marketing function is distributed with a team per product category notionally in head office but actually located across the globe. She finds this quite frustrating and will freely admit that she tends to prefer working with people she can see and trust. Each region also has its own marketing team with country sales and marketing manager reporting directly to the country manager. 

This structure has meant that communication is often confused and objectives can contradict one another. Jarka is fed up with this following a disastrous activity last month in which a marketing research exercise on one of the core products, mouse-tastic cheese nibbles’ was spoilt as the market research consultancy received conflicting views. 

Customer survey results 

• data collected from Customer satisfaction focus groups and market research questionnaires 

• 71% of those asked would choose other brands 

• Spontaneous awareness is up to 79% 

• Ethical issues around the use of dyes for denim are becoming more important 

• The sector highly prices sensitive and in some areas, volume of sales has dropped 

• Market share of specific brands is unknown 

• The brands are described as low quality and medium price. 

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