CM13 - Business Communication Essay Writing - Business Management Assignment Help

Assignment Task

Assignment 1

The ISP is a 10-year-old company located in Amsterdam which provides high quality internet service to the European market. In 2018, its revenue reached 1 million euros, an amount which shows its significant position in the market. Its business partners are important names in the communication industry and as such ISP reputation as a company is impressive. However, due to Covid19, this company has been experiencing a drop in customer numbers in the recent 2 years. Therefore, the sales department has decided to improve the customer service strategy by contacting new perspective customers to invite them to collaborate.
 

Your task: In order to increase the customer attention, you as the sales manager are going to write a letter to prospective customers within the European context to persuade them to sign a 2-year contract with your company. Using the AIDA model as a guide, create an effective and compelling message to make the potential customers trust your company, including a brief presentation of the company’s profile, its strengths in the market and the advantages of this collaboration.

Assignment 2

You are the leader of a project week group working on a topic related to the sustainable business. From the start of the project week, one of your team members Ellen, has not been working effectively skipping deadlines and avoiding research task completion. The reason for this behaviour could be different. On the other hand, you have tried to talk to him, but to no avail. The rest of the group members seem to be annoyed by this behaviour and they want you to take further action.
 

Your task: write an email to Ellen explaining the situation and communicate the decision of releasing her form her responsibilities as a group member. The email should be written using the 2 different approaches: direct and indirect. Be convincing and fair when providing reasons for this decision.

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