CMN305 - Strategic Public Relations In Professional Communication - Management Assignment Help

Assignment Task

Option 1: ?Prepare a 2000-word public relations campaign proposal. 

The goal of this option is to create a proposal that will get you hired to do PR for a company, politician, or organization. You can choose the organization you’d like to pitch to from a specific case study or simply by selecting one that you think needs public relations assistance. You could also make one up. Whatever you choose, you should have a very specific perspective — meaning knowing who exactly your potential client is — and ?a specific moment in tim?e. (For example, a crisis, a particular product launch, a specific political campaign, etc.) There is a good deal of latitude as to what you can include in this proposal, and that depends on what your potential client wants to accomplish. 

 Your public relations campaign proposal should include ?five to ten? elements such as, but not limited to: 

 Executive Summary — a high level overview of the full proposal 

 Situation Analysis — used to clearly state your understanding of the client’s problems/needs

 Strategic Outline — high level strategy for the proposed campaign 

 Recommended programs – this is where you tell them ?what? you will do but not specifics of how you will do it 

 Budget – Though you’d spell out the specifics of your agreement in a contract, it may be important to define the scope of what you will do with the money the client is spending here 

 Your expertise, experience, and capabilities--why ?you/your firm ?are a good choice for the client.

 Bio – A bio or backgrounder of the client that you would use in PR outreach in the proposed campaign 

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