CMPR8412 - Channel and Media Planning and Relationship Management - Fundamental Educational Principle - Media and Channel Planning Assignment Help

CMPR8412: Channel and Media Planning and Relationship Management Assignment Help

Assignment Task:

Question 1

Q.1.1 Using the media square as a focus, identify and compare the reach, frequency, timing/continuity and impact elements that have been used in the case study to date. Fully substantiate your assessment.

Q.1.2 Identify and fully substantiate an appropriate media mix for Ukudlala Tours as the company plans for 2020 (and beyond). Include a timing plan for the media mix.

Question 2 
In his article, “Print is Dying and Radio is Next!”, Marino Sigalas states that “...just like when the internet crawled out of a nerd's basement and slowly ate newspapers and magazines, replacing them with online news services, blogs, Twitter and a thousand Russian fake news sites; so too will radio soon be replaced by
something new, shiny and "same-same but different"

Question 3 
Plan interviews with two media industry professionals and interview them regarding the future of the media industry. Deduce and explain the common perceptions and challenges shared by these professionals and recommend ways in which these may be addressed.

 Record and transcribe your interviews so that you can extract direct quotes.  Provide these transcripts with your assignment as an appendix.  Include your interview guide as an appendix to your assignment.

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