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CMU202: Marketing Communications - Integrated Marketing - Report Wring Assignment Help
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Marketing Communications Report Wring Assignment Help
Task: Select a well-known brand that you are familiar with. You could choose one from the Banking, Airline, Hospitality, Fashion, Automotive, Technology or FMCG industries. Part A: Research assignment Research and write a individual report that uses a selected reputable brand to describe and analyse brand elements, brand equity, the brand’s market positioning, brand loyalty activities, potential threats to the brand.- Brief snapshot history of the brand
- Brand elements (logo, slogan, attributes, values etc)
- Brand equity (financial value of brand, trends in brand value, value compared to main competitors)
- Market positioning (USP, competitive advantage, target markets etc)
- Brand loyalty activities (loyalty programs, social media communities etc)
- Potential threats to the brand (competition, economics, technology, changing market needs etc)
- Summary and future outlook for the brand
- Bibliography
- Media/Communication objectives (target audience, frequency, reach, coverage, key message objectives)
- Justification/Rationale for media selection (using relevant research, role in customer journey and advertising theory)
- Media schedule (justification for schedule proposed and inclusion of schedule for first year of launch)
- Media measurement (evaluation measures to be used to determine media success and contingency planning)
- An indication of likely media costs
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