CMU304: Marketing Communication - Management Assessment Answer

Internal Code: 1AGICD Code: CMU304

Marketing Communication Assessment Answer

Assignment Task: CMU304 Students will be assigned to select a product or service of a company and develop a marketing communications plan (IMC) for its product/services.  The plan, in approximately 2,000 – 25000 Words (* referencing is not included) should consist of the following sections. CMU304

1. Brief background, of the company its products/services and its marketing objectives. CMU304
2. Overview of the current marketing situation. CMU304
3. The current segmentation, information on the target audience segment analysis.
4. Develop at least 3-5 communication (advertising) objectives – such as developing brand awareness, promoting product/services and company knowledge, influence interests or consumer attitudes, developing, the product’s image or influencing the purchase intentions. CMU304
5. Choose one of the alternative styles of creative advertising and justify your communication objectives ethical issues. CMU304
6. Develop a media plan – select the media vehicle(s) you will use to achieve your objectives and creative strategy. Justify your use of specific media based on how communicates with your target market.
7. Provide details of its evaluations/how will you measure IMC plan effectiveness. CMU304

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