COIT20253: Business Intelligence using Big Data - Healthcare, Insurance, Retailing, Marketing - Report Writing Assessment Answer

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Internal Code: E_AI_DGIA_AAC Code: COIT20253

Business Intelligence using Big Data Assessment Answer

Assignment Task: Assessment 1 - COIT20253 This is an individual assessment. In this assessment, you are required to choose an application of Big Data in one of the following industries: Healthcare, Insurance, Retailing, Marketing, Finance, Human Resources, Manufacturing, Telecommunications, and Travel. You will develop a strategy document for the business application of your choice and deliver a presentation based on this strategy document. COIT20253 In the first step, you will come up with a targeted business strategy. You will then break down the business strategy into associate key business initiatives, followed by outcomes and critical success factors to support those business initiatives. Afterwards, you will identify the specific tasks that need to be executed to support the targeted business initiatives. Next, you will identify the data sources required to support the business initiatives. COIT20253 Once you have completed the strategy document, you will turn the strategies into actions by identifying the advanced data analytics and business intelligence requirements. You will also specify how these data will be collected, transformed, stored and analysed to gain actionable insights to help your business initiatives. The process of creating the strategy document, and turning those strategies into actions and the outcomes of the process should be clearly illustrated in your presentation. COIT20253 The presentation will start from week 9 and continue till week 12. The mode and time of presentation for DISTANCE students will be determined by the Unit Coordinator. Assessment 2 - COIT20253 In this assessment, you are required to produce a report based on the Big Data strategy document you developed for Assessment 2. At the beginning of the report, you will identify some Big Data use cases based on the Big Data strategies you developed for Assessment 2. COIT20253 In the following part, you will critically analyse different Big Data technologies, data models, processing architectures and query languages and discuss the strengths and limitations of each of them. You will also discuss different Big Data analytics and business intelligence tools that enable businesses to gain actionable insights from Big Data. Furthermore, you will discuss the Big Data technologies that you could use for data collection, storage, transformation, processing and analysis to support your use cases. You will also illustrate the Big Data technology stack and processing architecture required to support your use cases. Moreover, you will specify what user experiences you are going to provide to aid in decision making. You have to provide the rationale behind each of the choices you make. COIT20253 Your target audience is executive business people who have extensive business experience but limited ICT knowledge. They would like to be informed as to how new Big Data technologies might be beneficial to their business. Please note that a standard report structure, including an executive summary, must be adhered to. The main body of the report should include but not limited to the following topics: COIT20253
  1. Big Data Use Cases
  2. Critical Analysis of Big Data Technologies
  3. Big Data Architecture Solution
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