COM10011- Learning and Communicating for Business Practice Assignment

Assignment Task

In this assignment, you will continue the work you did for Assignment 2A where you completed customer profiles on a social challenge. You should refer back to Assignment 2A: Problem statement and customer profiles or the learning materials for more information on this social challenge. Think of these two assignment pieces as combining to form one coherent report the gain creators need to address the customer gains, and the pain relievers need to address the customer pains.

You are not required to attach your customer profile to Assignment 2B. You will present your findings as per the sample structure outlined in the Assignment details tab. Your pitch should be more than a mere presentation of facts. It should incorporate what you have learned about storytelling and pitching in order to articulate how your proposed solution presents value to the customer. In this way, it will persuade the customer that your solution is indeed the one they should go with.

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