COM223 - Royal Commission - Communication Channels - Organisational Communication Assessment Answer

COM223 Royal Commission Communication Channels Organisational Communication Assessment Answer

Assessment Task: 

This Assessment consists of three parts:

Assessment 1:

Your task for this assessment is to investigate ONE of the theoretical approaches to organisational communication: functional, meaning-centred and emerging, covered in the reading by Shockley-Zalabak (2012).

This assessment task will assess the following learning outcome/s:

• be able to identify and apply the principles and theories of organisational communication.

• be able to describe the role of communication within organisations.
• be able to explain the role of communication as one organisational function.

Assessment 2:

Your task in this assessment is to choose TWO communication channels and discuss, analyse and appraise how these channels could be used to build organisational culture in a case study organisation of your choosing:
• Face to Face communication: employee meetings, seminars and conferences.
• Print publications: newsletters, magazines and posters.
• Electronic media: phone calls, emails, teleconferences.
• Social tools: intranet, blogs, instant messengers and social networking sites.

This assessment task will assess the following learning outcome/s:

• be able to identify and apply the principles and theories of organisational communication.
• be able to describe the role of communication within organisations.
• be able to explain the role of communication as one organisational function.

Assessment 3: 

The Royal Commission into Misconduct in the Banking, Superannuation and Financial Services Industry, conducted by Commissioner Kenneth Hayne, handed down its final report in early 2019. Scandalous stories from the Royal Commission were a feature of the nightly news and financial media for more than a year and the CEOs of NAB and CBA, as well as a number of senior executives, resigned as a result of the fallout.

Task:

Your task is to develop a strategic communication plan for ONE of these banks, introducing the new CEO to bank employees and designing a strategy to rebuild employee morale after the damaging revelations of the Royal Commission.

Address the fact that many employees may be concerned about their careers, their job stability, or even if they wish to continue to work for a bank. So your task is to address these concerns and develop a strategy that will help rebuild the trust and commitment of bank employees. To address this assessment task, you will need to consider issues such as leadership, cultural change and the best ways to develop new organisational policies.

This assessment task will assess the following learning outcome/s:

• be able to identify and apply the principles and theories of organisational communication.
• be able to describe the role of communication within organisations.
• be able to explain the role of communication as one organisational function.
• be able to develop a communicative response to organisational issues.

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