COM3703 - Media studies: Media Content and Media Audiences - Arts & Humanities Assignment Help

Assignment Task

Purpose
In this module, you will learn more about the content of the media and the specific research techniques that are available for researching media content. You will also learn how to research the impact of the media on audiences, and how the audiences concerned are likely to respond to the media. This module follows on the COM3702 module, with the emphasis on how the media are organised, on the theories that explain how the different media work, and on important debates surrounding the media.
 

Outcomes
The subject matter covered in COM3703 is presented from a critical academic perspective. You will find the learning outcomes for each of the topics in both the study guide and the prescribed book. The learning outcomes of each written assignment are listed below.
As you page through the study guide, you will notice that it contains a number of activities and exercises. We suggest that you complete them all, as they will help guide you through the specific units in this module, as well as through your assignments and your preparation for the portfolio examination.

Learning outcomes
Once you have worked through this assignment, you should be able to

• discuss the concept of a sign in relation to semiotics, by referring to its characteristics
• identify and apply Jakobson’s six functions of a sign in relation to a print advertisement
• discuss Roland Barthes’ theory of a narrative, in terms of the attributes of a narrative structure
• conduct narrative analysis of a novel / short story, in terms of the linear progression of a narrative
• explain the epistemological and the ontological assumptions of audience ethnography
• conduct ethnographic data collection
• discuss the five concepts that are fundamental to all aspects of audience measurement
• identify and discuss research methodologies/techniques for measuring audiences

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