Combining "Globality" with "Locality" is Very Challenging - Rolex Watch - Management Assignment Help

Assignment Task:

The assessment is about international marketing against the backdrop of the business environment. Combining "globality" with "locality" is very challenging, but that is what you have to do in this module!
What's important in this context? I see the key issues as below, and my listing them here should both guide your research and direct you in the final, graded assessment:

- How has a multinational firm expanded, entered/expanded/consolidated in different countries and structured their operations?

- How are its world-wide operations managed? Consider headquarters and national management and the interaction.

- What is the firm's central promotional and branding policy (and content). What is its marketing mix? How is it adapted to local conditions and culture. This involves you understanding the impact of national culture (we cover that in unit 4)

- What does it do to be a responsible (or irresponsible) tax payer? Does it use tax havens? Any sustainable practices?

In addressing these issues, please apply the concepts to the firm and country you have chosen, Please take into consideration the feedback your have received for your interim assignment. You may have realised that wide and intensive secondary research is the key to this assessment.

There is a word count limit of 4000 (+/- 10%) in case of the final assessment. The word count does not include the Table of Contents and list of references. Appendices are excluded as well.

The assignment descriptor lists certain elements/aspects that need to be addressed while developing your final paper.I am giving below a break up of word count against these elements so that you know which part of your essay needs maximum work and you may research accordingly.

Since the country of origin and the company's activities were already covered in the interim you need not get into this in much detail. Just a brief summary of the company,its activities and world wide operations would serve the purpose. I think about 600 words would be enough here. A brief history of its share price could be done in about 200 words.The legal and the management structures could account for another 700 words.

The 2 elements of "Brand and branding: company vs. product" and "Marketing mix as it may or not be applied in various countries is what is the core of this assessment so you can use about 2000 words between both.

Taxes and issues related to it could use 300 words and Favourable and unfavourable press or other media would make up the balance 200.

Please note that these word counts should be used as guidelines so that you know which part of your essay needs maximum work and you may research accordingly.A bit of adjustment of word count between sections will not be a problem. For instance, if you feel your company may not much in terms of taxation issue to talk about, but more of media related issues,you can use 200 words for the taxation part and 300 for the press/media section.

It is important that you develop your own thoughts, based on reading from textbooks and peer-reviewed articles, rather than assemble a paper from other writers' words.

Your work should be in a creative, critical and evaluative manner. Ensure that your arguments are clear and logical and where appropriate include academic/peer reviewed sources, which add weight to your points raised.Please show in your list of references an appropriate breadth and depth of references relevant to the topic.
Please do note that plagiarism will be taken extremely seriously for the final paper.

The multinational company we should write about is the Rolex watch.

More headlighgs:
We must research the global operations of the same company.

• Country of origin
• Activities of the company
• A brief historic of its share price
• Legal structures
• Management structures
• Brand and branding: company vs. product
• Marketing mix as it may or not be applied in various countries
• Taxes paid as a proportion of profit
• Any issues on taxation
• Favourable and unfavourable press or other media.

After the research and descriptive part of your paper, draw conclusions on what you have learnt for yourself from this module and this assessment.

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