COMK111A - Commerce and Law - Marketing 1A - Law Assignment Help

Assignment Task:

COMK111A: Commerce and Law Assignment Help

Section 1
Conduct a macro-environment analysis of the chosen organisation within the South African
environment.

 Theory/literature study: Consult other credible authors (besides Kotler & Armstrong) on the
topic of the macro-environment analysis. Write a minimum of two pages of theory on the topic.

Application: In order for you to thoroughly apply the six macro-environmental forces to the organisation, you need to consult your textbook as well as other sources. Write a minimum of  our pages, applying the theory to the organisation, providing practical examples. Quote credible sources (from the media, journal articles, company website, etc.) to support your application of the forces to the organisation.

Section 2
Investigate the product, branding and service strategy of the chosen organisation.

 Theory/literature study: Discuss the importance of product, service and branding differentiation in the 21st century where every organisation has a competitor. Write a minimum of two pages on this.

 Application: In consultation with your textbook as well as other sources, describe the decisions your chosen organisation took with regard to its products, services, product lines (if applicable) and product mixes (if applicable). Discuss the branding strategy the organisation uses. Write a minimum of four pages on this.

Conclusion: In conclusion, link the literature/theory and application between Section 1 and

Section 2. Your conclusion should be at least 1⁄2 page long.

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