Highlights
The final assignment allows you to work on a real-world professional writing project.was recently established, bringing together synergistic disciplines from City West and Magill campuses including architecture, planning, art and design, journalism, communication and media, film and television, and creative industries.
The package will include:
1. Two letters to two scholarship applicants. The first is a good news letter, informing an applicant that they have been successful. The second will be a bad news letter for an unsuccessful candidate. (Choose a scholarship from those listed at
2. Two media releases about UniSA Creative and its undergraduate programs, using two different PR models (see page 409 of the e-text and week 10 content). This should also include an initial focus statement and situation analysis (see page 413 of the e-text and the assignment example on learnonline).
3. A social media package. Include between 4-8 suggested posts on 1-2 platforms (posts do not actually have to be posted; submit in a word doc or PDF as part of your package). Be creative – how you make these up will be largely up to you.
4) A media story highlighting UniSA Creative and changes in the way artists, innovators and creative professionals are learning and working. This should be 500- 750 words and should read like a news or feature story. Nominate an intended publication (eg: The Advertiser’s Careers section, The Guardian, Frankie, CityMag, or LinkedIn) and tailor the angle, style and tone appropriately. Depending on the target outlet’s style it could focus on UniSA Creative or you may choose to write about the creative industries more generally from a different angle (and just weave through some reference to UniSA Creative).
A media conference (via Zoom) will be held on Friday October 16 at 10.30am (the link will be posted on learnonline) where the Executive Dean of UniSA Creative, Professor Jo Cys, will be available to answer questions to provide quotes for use in the media releases and
media story. Please also feel free to source and use quotes from other people (eg:
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