COMM 3500:The Rise of the Nano-Influencer - Management Assignment Help

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Assignment Task:

Task:

Read Godwin, R. (2018, Nov. 14). The rise of the nano-influencer: how brands are turning to common people. The Guardian.
https://www.theguardian.com/commentisfree/2018/nov/14/rise-nano-influencer- brands-celebrities-youtube-instagram
Be expressive, exhaustive and comprehensive in responding to the questions below.

Email your completed work as a Word document attachment to rerlendson@mtroyal.ca by 5:30 pm. Include the names of team members who contributed – as well as your Team Name.

1. Is the move towards nano influencers consistent with the standardization
typical of the culture industry? Provide justification supported by quotes from Godwin’s article. Make explicit connections to Adorno and Horkheimer’s discussion.
2. Are nano influencers consumers or producers of the culture industry? Do they belong to the mass or to the elite at the helm of the culture industry? Provide reasons supported by quotes from Godwin’s article. Develop a solid case.
3. Compare Godwin’s and Adorno and Horkheimer’s positions towards mass culture. Identify the many similarities and differences.
4. Consider the relationship between reality and the culture industry. Is the movetoward nano influencers an expression of the relationship between reality and the culture industry argued by Adorno and Horkheimer? Why or why not? Provide a well-reasoned and convincing response. Support with quotes from Godwin’s article. Be sure to explain the relationship between reality and the culture industry discussed in The Culture Industry: Enlightenment as Mass Deception (1944).

5. REFLECTION: Is there room for participatory culture within the culture fostered by the culture industry? Refer to the notion of participatory culture discussed by the Jenkins’ reading “Participatory culture: from co-creating brand meaning to changing the world” discussed in Lecture 1. What does the notion of a nano-influencer tell us about the ideal, documentary, and social aspects of our current culture discussed by Williams last week? Provide examples of each.

6. THINKING. What intersections exist within the tropes introduced in Godwin’s article and your own “thinking” evidenced in your collective response journals in Reading Guidelines 3. Cite yourselves extensively (make a list of the many intersections) from your reader response journals as you note where your team members’ thinking intersects with the thinking of authors examined in Seminar 1, RG 3 – and previously in the course.

For example, In Maria’s journal, she explores the notion of X in the following five sentences. (Include them all – not just a phrase or a sentence.) This idea shows itself in Godwin’s article when he says, “xx xxx xx.” The notion is also central to the discussion in RG 3, if you consider that x is a prerequisite for the goals discussed and a requirement for x as stated by the author when he says, “xxx xxx xxx.”

 

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