COMM2216: Persuasive Proposal - Report Writing Communication Assignment Help

Assignment Task:

Scenario 

Think of a course you would love to see added to the curriculum for your program at BCIT (computing/engineering/business management); or, propose one of the courses in the existing program become either optional or required (the opposite to what is being offered currently). If you wish to modify an existing course’s content, you can do that also. Whichever you choose, your proposal will need to persuade a stakeholder to give up what ‘is’ to what ‘could be’. Not an easy task.  

You will need to provide research to support your argument and integrate sound reasoning (persuasive strategies)  by appealing to the stakeholder’s logic and emotion. The proposal will be written with the AIDA strategy applied with four distinct and clear sections to get their attention, promote interest, create desire, and request a specific action. 

Your stakeholder and the recipient of your proposal is Dr.Tracy Bell, the head of part-time studies. 

Planning Stage – create an outlined or draft first 

Your idea must start with a problem you wish to solve, and then it must focus on the audience you wish to persuade. A full understanding of the persuasive messages strategies in the course textbook will need to be applied (AIDA). It’s a workplace proposal but it still needs to be written PERSUASIVELY - it’s not a ‘dry’ report. 

1. Analyze your audience – why would they take your proposal seriously? 

2. What is the issue with the current program course list or course? Based on what evidence? You have to prove a problem is ‘true’ beyond your say-so or opinion (or a few others opinions). 

3. Why would it be in BCIT’s best interest to adapt your idea? Do they have anything to lose? What is there to  gain? What evidence have you included to support your argument that A needs to change to B? 

4. How would your idea work – what would be involved to change the status quo? Would there be costs to  consider? (you do not need to do a budget but if you have access to approx. costs, include that with a reference to  where the costs came from.) 

5. What do you want the stakeholder to do after they’ve read your proposal – what’s next?

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