Commercial Awareness Case Study - Marketing Assignment Help

Assignment Task

Question  – Overseas expansion (Total of 27 marks for this section) One of the main reasons that Melmotte is seeking additional investment is that it would like to expand overseas in the next few years.

a) Identify ONE GLOBAL institution that has been established to help companies to trade with companies and consumers in other countries, and briefly explain what it does. (This should not be a commercial business, or an institution linked solely to one country or one region). 

b) Identify and discuss THREE cultural issues that Melmotte may have to take into consideration when trading overseas or setting up an overseas operation in ONE foreign country of your choice (any country other than the United Kingdom).

c) Discuss ways in which Melmotte might best deal with the issues identified in part (b) to ensure that the company can be successful in the country you selected to discuss.

d) As part of a PESTLE analysis, identify and discuss THREE political and/or social factors in this country that may have an influence on Melmotte’s plans. 

Question  – Marketing (Total of 24 marks for this section) Hetta is very excited about the launch of the company’s new perfume “Juliet”. She would like some recommendations as to how best to market the product, in order to secure the maximum sales.

a) In terms of marketing, explain what is meant by the “Four P’s”, giving an example of each. 

b) Recommend THREE different ways in which Melmotte could choose to market the new perfume, explaining at least ONE benefit and ONE drawback of each method

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