Communicate During Difficult Time - Communication Assignment Help

Assignment Task

Communication during difficult time assignment
 
Companies will experience good times and bad times. During difficult times, the communication has to adapt itself rapidly to the current events to retain its brand equity, minimise the negative impacts on its sales and relationships with its stakeholders. Hence, it is even more important to communication properly and effectively. Examples of difficult times may be social tensions such as Black Live Matters or Me Too, large product recall, environmental disasters, personnel accused of crimes or negligence, etc.  
 

How to communicate during difficult time?

• Identify five distinct and successful communication strategies companies should follow when it comes to communicating during difficult times. This section may be general or tailored to an industry. What are the dos and don’t in communication in this time?
• Identify whether the strategies affect strategic or tactical level of decisions in the IMC plan.
• Explain these strategies and support with an example (real or fictitious). Provide visuals when necessary. This example should differ from your application.

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