Communicate Options for Innovative Business Research - Management Assignment Help

Assignment Task :

Externally focused business research
This assessment task contributes to develop, evaluate, and communicate options for innovative business research
Explain how concepts, such as ‘the jobs to be done’, or ‘managing the customer journey’ (articles attached) could be used to conduct research by a company of your choice in ways that would enhance its business. 
This means you have to explain what you would advise the company to actually do to take advantage of the concepts and techniques that are detailed in any three of the articles. Note: you are not being asked to just summarise the content of articles.
Provide details from one article related to focusing on customers, one article related to innovation, and one article related to the future.

Also write a reflection which details what you could say about the concepts discussed in those three articles to convince an employment selection panel, or promotion selection panel, that you have an advanced understanding of issues relevant to what you could do (not the company, you) - inside your employing organisation - to add value relevant to internal customers, innovations relevant to your professional role, and identifying and acting upon trends that are important to the future of your professional role.
 

Purpose:

• A focused assignment in which you can demonstrate the comprehension and communication  skills that underlie your ability to apply the concepts and language introduced during the first five topics.
• To gain the skills that build credibility within an organization by using the language of contemporary business research in ways that address key competitive issues to do with customers, innovation, and the future.
• To gain the skills to deeply reflect upon your understanding of academic materials and translate your understandings to practical situations in the workplace.

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