Communication Evolution 9020 - Campaign Abstract, Analysis and Literature Review

Students must prepare a literature review, abstract and a short analysis for the mass persuasion campaign they have chosen. This paper does not have to be written in essay format (i.e. introduction, analysis, conclusion) but should nevertheless be well referenced and use structured paragraphs. The paper will be marked on four criteria: 1. Extensive use of quality academic research that is relevant to your chosen analysis topic 2. Demonstrated knowledge and understanding of content analysis as a research methodology 3. Clear, precise, organised and professional written expression (including correct spelling, grammar and punctuation) 4. Accurate and correct referencing using a recognized format (Harvard, APA)