Communication Manager- Lee Electronics- Media Research- Business Report Assignment

Internal Code: TV244

Business Report Assignment:

Task: As the communication manager of a discount electronics retail warehouse Lee Electronics, you have been asked to communicate some news to all staff. Your general manager has just informed you that the sales targets were met for the year and bonuses will be paid at Christmas time. You need to make an announcement that will reach all staff from the entire company including middle management. From the list below, choose three mediums you believe would be effective tools to communicate the message to all staff: 1. Email to all staff. 2. Posters to be put up around the factory. 3. Company letter to be sent out to all staff. 4. Article to go in the company newsletter. 5. General manager presentation to staff i.e. PowerPoint presentation. Within your report, you need to: identify three media 1. report on why you chose them, and why they're effective 2. explain how each medium will communicate the message to the audience 3. follow the conventions of a short report style. Assessment criteria 1. Knowledge of communication media for a given audience. 2. Knowledge of content, layout and presentation for each communication medium. 3. Adherence to short report style and layout. 4. Professional presentation of work including grammar and spelling. 5. Correct Harvard referencing