Highlights
Your poster should have the following:
1. Communication of the Tourism Attraction- Location, photos. Tourism attractions eg. Ballarat Sovereign Hills (Victoria), Sydney Opera House, Sea World, Blue Mountains (NSW), Melbourne Zoo or The Rocks (Sydney). Be creative.
2. Segmentation - Week 4 Lecture Identifying market segments (3-5 segments)
3. Targeting — identify specific customers (name at least 3-4 target market, list them from large to small target market in your Poster)
4. Positioning-where does this Tourist attraction in the tourist customer perception (WHY?)
5. Highlight Customer Value to the Tourism attraction
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