Company A is Popular in Selling Beauty Soap Case Study - Management Assignment Help

Assignment Task:

Task:

• Company A is popular in selling beauty soap and now plans to launch new soap to kill bacteria. The company wants to focus and position on one important feature that is killing bacteria 100%. The product will be sold at a premium. Sell and handle the brand as mkt manager
• Explain various factors that will affect the consumer behavior in the purchase of new soap

• (1000words with introduction, concept and application related to the question, conclusion)

   

• Explain various type of segmentation for the new soap

• (1000 word with introduction, concept and application related to the question, conclusion)

   

• Explain the concept of need, want and demand with reference to the new soap

• (500 word with introduction, concept and application related to the question, conclusion)

   

• Explain buyer behavior decision process in the purchase of the new soap.

• (500 word with introduction, concept and application related to the question, conclusion)

   

• Mr. A is an insurance consultant and has no online presence. He approaches to understand the POEM framework. Identify and suggest Paid, Owned, earned media for Ashish so that his online visibility improves

• (1000 word with introduction, concept and application related to the question, conclusion)

   

• One tuition teacher; he was suggested by a friend to build a website for the online presence. The website is named www.xxxxyyyyyname.com. His notes are very popular in the area where he teaches. He has uploaded partial notes on his website but it has not generated traffic. What options will you suggest Tution teacher to get more traffic to his website.

• (1000 word with introduction, concept and application related to the question, conclusion)

   

   

• You are in the market of a new tablet that you want to purchase so that you can compete the online course that you have recently joined. Explain how will you go about making this purchases using

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• AIDA purchase funnel (500 word with introduction, concept and application related to the question, conclusion)

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• Mckinsey consumer decision journey    (500 word with introduction, concept and application related to the question, conclusion 
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• You are a digital marketer with a prominent business school in the country providing PG diploma in digital marketing. Explain which social media page (network) will you use and how you will let your business transition from 4P’s to digital 4C’s in digital space. (1000 word with introduction, concept and application related to the question, conclusion) 
• You are a digital marketer manager in a confectionary store selling custom cakes for events. Write a google Adwords search Campaign for the same. (1000 word with introduction, concept and application related to the question, conclusion)

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• Subway is an American privately held restaurant franchise that primarily sells submarine sandwiches and salads. The company is planning to open its first restaurant in a remote rural area where healthy dining or snacking habits are rare amongst families given the socio-cultural dynamics of the place, though the families have high spending power.

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• Design and explain the value journey canvas for subway restaurant as a marketing manager of the place using digital methods. (500 word with introduction, concept and application related to the question, conclusion)
• Suggest some traditional promotional tools you will use to support your digital methods.

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